The Standard Issue 001: U.S. Public Research Report

Living Standard U.S. Public Research Report
Issue 01
Spring 2019

The first in a series focusing on the power of storytelling for sustainability.

Download and read the report (PDF).

The U.S. Green Building Council commissioned ClearPath Strategies, a global public opinion research company, to conduct in-depth national qualitative and quantitative research on people’s views of the environment. This independent study goes well beyond the familiar audience for LEED, to include focus groups with millennials, community opinion formers, young parents, and a survey of the general public at large.

This is Living Standard’s first U.S. Public Opinion Research Report of a year-long series where USGBC set out to better understand how the public feels about the issues at the core of the green building community’s mission—sustainability, green buildings, and the environment. Following are the firm’s methodology notes for this line of research.


Presented by the U.S. Green Building Council